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Reds: The Power Wielders
Reds are the power wielders of the world. Power is not good and it is not bad, it just is. It has to do with movement, (remember: moving from A to B). Power sometimes carries a negative connotation but where positive characteristics of Reds are concerned, it drives them to high levels of productivity and efficiency. Reds boldly move forward with logic, vision and determination. These qualities make them natural born leaders, as they make things happen by sheer force of will. From a Red perspective, emotion has little to do with accomplishing a task.

Red Strengths - Reds are visionary and seem to have insight into the future. Keeping their eyes on the future averts them from the mundane day-to-day. In dealing with day-to-day circumstances, they make swift decisions and their independent nature doesn’t require someone to hover over them to see them through. Reds can be difficult to work with if they don’t get their way. Their behavior may appear negative in their efforts to get things their way. However, before you jump to conclusions, look past the behavior to what is driving it. It may be an enormous ego problem that causes a complete intolerance of others’ ideas. On the other hand, it is possible they are trying to achieve an important goal within the timeframe previously agreed to by the team.

Red Limitations - Just like all the colors, Reds have challenging limitations. Let’s start out by saying they are not subtle. You know exactly where they stand and how they feel about things. Reds are verbal; however, what they say often seems hostile due to their tactless manner. Their insensitivity combined with a marked lack of subtlety causes many to wince at what comes out of their mouths. They can also be very demanding. Red bosses will ask you to work long hours because they do. They expect you to get the job done to make them look good. It doesn’t matter whether you have limitations or not—they expect you to make up for them. This is how they would deal with it. Overall, Reds lack compassion. If they develop the gift of compassion, Reds are hard to beat. When they add this dimension, they are truly very capable people.

Reds Are Hungry for Power

Simply stated, Reds want their own way. If they have been raised in environments where they were able to manipulate their parents and siblings, they become difficult to manage as they get older. When the have gotten their way for too long, Reds find it almost impossible to relinquish their power and freedom when they meet authorities in society (teachers, bosses, police, clergy, military officers) who refuse to grant them the total control they demand.

Reds Want to Be Productive

Reds like to work-in school, in their careers, and in their relationships. Just don't expect them to attach the same importance to things other people care about-like other people's schooling, careers, and marriages. But give them a reason to produce, and watch them take off. Reds like to get the job done. They are often workaholics. They will however, resist being forced to do anything that doesn't interest them

Reds Want to Look Good to Others

Reds need to appear knowledgeable. They crave approval from others for their intelligence and insight. They want to be respected even more than they want to be loved. They want to be admired for their logical, practical minds. When you deal with a Red, be precise and factual. Reds are unmoved by tears and other displays of "weakness."

Reds Shouldn't Be Taken Too Seriously

Reds are often just stating the facts as they see them, despite their antagonistic demeanor. They seldom say "in my opinion" before stating their opinions. I have seen too many Blues, Whites, and Yellows become greatly concerned over issues raised by Reds, only to discover later that were simply interested in debating. Reds enjoy a good power play. But once you get emotionally involved arguing issues, you may be disappointed and frustrated to find that a Red is no longer interested.

Reds Seek Leadership Opportunities

Despite the rigidity of the military, many young Red men and women select it as a career in order to experience leadership. Reds are often "control freaks." They like to be in the driver's seat. Red children are often frustrated in school because teachers (often Blue per) won't let them take charge. If a Red can get the upper hand, he or she will. Reds are willing to pay any price for an opportunity to lead.