|
RED
|
BLUE
|
WHITE
|
YELLOW
|
MOTIVE |
Power |
Intimacy |
Peace |
Fun |
NEEDS |
To look good (technically) |
To be good (morally) |
To feel good (inside) |
To look good (socially) |
To be right |
To be understood |
To be allowed their own space |
To be noticed |
To be respected |
To be appreciated |
To be respected |
To be praised |
Approval from a select few |
Acceptance |
Tolerance |
Approval from the masses |
WANTS |
To hide insecurities (tightly) |
To reveal insecurities |
To withhold insecurities |
To hide insecurities (loosely) |
Productivity |
Quality |
Kindness |
Happiness |
Leadership |
Autonomy |
Independence |
Freedom |
Challenging adventure |
Security |
Contentment |
Playful adventure |