| 
RED
  | 
BLUE
  | 
WHITE
  | 
YELLOW
  | 
| MOTIVE | 
Power | 
Intimacy | 
Peace | 
Fun | 
| NEEDS | 
To look good (technically) | 
To be good (morally) | 
To feel good (inside) | 
To look good (socially) | 
| To be right | 
To be understood | 
To be allowed their own space | 
To be noticed | 
| To be respected | 
To be appreciated | 
To be respected | 
To be praised | 
| Approval from a select few | 
Acceptance | 
Tolerance | 
Approval from the masses | 
| WANTS | 
To hide insecurities (tightly) | 
To reveal insecurities | 
To withhold insecurities | 
To hide insecurities (loosely) | 
| Productivity | 
Quality | 
Kindness | 
Happiness | 
| Leadership | 
Autonomy | 
Independence | 
Freedom | 
| Challenging adventure | 
Security | 
Contentment | 
Playful adventure |